Web Design Services
Website Design and Development
Our Web Designs Convert Traffic Into Sales
Form follows function. Creating a visually attractive web design that supports your brand identity is clearly important. However, Lead Discovery believes that visual web design must be built on top of a strategic understanding of your customers' navigation behaviors and the features necessary to bring them to a buying decision.
At the most basic level your prospects are on a mission of discovery. They have questions they want answered and use keyword phrases on search engines to seek out those answers. Internet marketing ensures your company is in every possible place to introduce your answer. Then it is your website that must effortlessly direct that prospect to the proper web page and answer. A quality web design will lead your prospect through specific pages necessary to take them from an initial research mindset, to a purchasing decision. These pages are what we call a sales goal funnel and it is a critical component to every web design. Through analytical evaluation your sales goal funnels can be monitored and refined for optimal performance over time.
Your website design must be created with an in-depth understanding of how visitors navigate a website. A web design created with analytics in mind will track all of your visitor's movements through your sales goal funnels. Weak areas where visitors leave or get lost can be identified and corrected. Strong areas can teach you what works so the same elements can be applied to other areas of your website.
A winning website combines a beautiful design, pre-defined sales goal funnels and the ability to track and refine its performance.
Lead Discovery has designed websites for small businesses to global corporations. We take great pride and responsibility in helping represent your brand online. In the end we create easy to use, beautiful designs that compels your visitors to take the actions which support your business goals.
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