We post marketing how to's at:
Local business marketing in San Diego: Interestingly, consumers largely use the same decision process to find, evaluate and hire or purchase products from local businesses. In the past this process took place mainly offline, through magazine ads, flyers, person to person verbal referals and other physical marketing promotions. Today, these very same activities have transitioned to the online world. As a local business you now need to shift your marketing to operate in the same places your target audience is operating. This may seem like a difficult challenge at first, however the rewards are great. Local online marketing allows you to target specific demographics (gender, age, interests) and geographics (state, city, zip code) with a message that directly relates to EACH AND EVERY stage of a customer's purchasing decision process. Best of all, you can measure how successful your marketing is at any time ensuring you can continuoulsy measure, refine and improve your marketing efforts. At the end of the day the local business owner is able to pay for marketing that works, eliminate what does not work and focus their budget on growing their customer base.
This is what Lead Discovery does for local businesses. We create local business marketing strategies to help you shift your marketing into the online world. Our tactics control the entire customer life cycle just the same way a global corporation would do, but our experience, tools and marketing savvy allows us to do it at a fraction of the price.
What is a Local Business Internet Marketing Strategy?
Local Marketing Phase one: Initial Introduction:
Local Paid Search Advertising, such as Pay Per Click (PPC) on search engines and local directories gives your business instant and direct access to an interested customer base. The ability to target a specific audience and location using a precise budget gives you a great deal of control and security. Since you're advertisements are triggered by the search terms a prospect uses you can be sure that your ads target their exact motivations. IE: Ads that introduce your business can be tied to general seaches like "San Diego Dentist", or a specific searche like "No Pain Dentist for Root Canals in San Diego" would trigger an ad with that exact benefit. You can have an ad that matches any particular need or concern your potential customers may have - the possibilities are limitless. Now you can see how online advertisments can be far more effective than "shot gun" style print, radio and TV ads.
Phase two: Online Evaluation:
Online Evaluation - Social Marketing: These new prospects that you introduce yourself to will then start to filter out their options by actively evaluating your business through their social networks. They will read through ratings and reviews on the BBB, Google Local or Yelp, ask friends for recommendations on Facebook and Google+ as well as reading blogs or watching videos on youtube.com. This area of evaluation is often lacking or missing altogether for many businesses, yet it is a key element to support your online marketing efforts. You don't want to pay for advertising of any kind only to be filtered out at this stage.
Phase 3: Moment of Purchase:
Phase 4: Social CRM and Online Advocates:
These high value customers will post their positive comments to their social networks which directly supports the initial introduction (Paid search) and Active Evaluation phases of the loop. The system starts to snowball on its own.
A Free Sales Force:
Lead Discovery's San Diego local business marketing can create a powerful yet affordable marketing loyalty loop for your local business. Stop struggling with incomplete and unattached marketing campaigns, allow us to grow your sales in 2013.
Our marketing service is based on a monthly flat fee that includes all aspects of setting up your local Internet marketing strategy and managing your campaigns for you on a continuous basis. No set-up fee or long term commitments. An affordable and predictable investment where your returns can be measured monthly.
Call us for a free local business marketing consultation at 1-760-295-4956
Lead Discovery All rights reservedTelephone: (760) 295-4956, E-mail: firstname.lastname@example.org
San Diego, CA 92056
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