Keyword Research Services
Driving Sales Through Keyword Intent
FREE KEYWORD STRATEGY REVIEW
Keyword Research Reduces Ad Costs and Increases Sales
The words you use make all the difference. With internet marketing keywords cost money. Identifying the keywords and keyword phrases used by your target prospects and using them within the right stage of your marketing tactics can transform a lack-luster online marketing campaign into a winning new sales generation pipeline.
Internet marketing is all about creating well defined sales goal conversion funnels. By understanding the intent behind your selected keywords you can effectively connect them to each stage of the prospects decision process. This means your PPC ads target the right intent and are connected to the appropriate landing page, SEO attracts qualified traffic and delivers them to the appropriate page, website content is optimized to answer the visitors needs directly and starting them on a path to converting into a sale or customer.
Keyword Strategy Funnel for Refined Targeting and Optimal Cost Performance
More specific keyword phrases give us a better understanding of their intent so we are able connect that visitor with the exact answer, service or product they were seeking. We call these "Mid Funnel" Keywords.
Long detailed keyword phrases indicate the visitor knows exactly what they want and if they are presented with a perfect match to their query they are highly likely to buy. These keyword searches are called "bottom funnel" terms and are generally lower in traffic volume but convert into a sale at a far higher rate.
Developing focused keyword sets and matching them to your visitor's exact intent increases the effectiveness of all marketing campaigns, including SEO, PPC and Website content. The net effect is that you pay only for qualified clicks, your sales team fields only qualified prospects and your entire operation benefits.